Feel Good Fashion Campaign in Soweto


Young people changing lives through fashion

Nthabiseng Segobela and Lebogang Ikageng hosted their 1st Feel Good Fashion Campaign; a gallery exhibition in Mapetla,Soweto where young aspiring photographers showcased the ‘before and after’ pictures of the underprivileged identified by the photographers as beneficiaries of donated clothes, shoes and jewellery.

The two organisers collected clothes from people who were willing to donate; and thereafter organized the gallery exhibition working in conjunction with local designer Gift from RipnSew, who have showcased at SA Fashion Week; he donated clothes from his previous collections, together with Sthe from Vintage Fruitcake; a stylist who came on board to style the recipients for the ‘After’ makeover pictures. “We had a garage filled with clothes” said Lebogang; clothes given to identified families. The rest taken to neighbouring Protea South in Soweto; and also to churches around the community. “We had to deliver more clothes again the following day” said Nthabiseng.

Some residents of Protea South with donated clothes.


The organizers say their purpose and aim is to show how different people feel when they are looking and feeling good; it boosts their confidence and self-esteem. They hope that this will also inspire others in privileged positions to give.


Amongst the photographers was Puledi Mabitsela 15 year old Grade 10 learner at Mapetla High School. She was responsible for ‘before ‘pictures of a house that had burned down in Meadowlands, Soweto. “The house inspired Feel Good Fashion Campaign because everything got burned down; and families left with nothing to wear or eat” said Puledi. “Having friends who were photographers helped me learn more about Photography as a Profession” She plans to pursue a career in photography after High school.

Burnt house in Meadowlands, Soweto


Lindile Hlatshwayo 25 year old aspires to be a good photographer in the future but now enjoys capturing kids more and says they inspire him. “I’m inspired by how happy and playful they always are and don’t have any worry in the world; their carefree spirit is worth a million photos“said Lindelo.

“The campaign is aimed at giving people confidence through the way they look” said Lesego Mohasane, 19 year old matric learner. She did a makeover on a child in Protea South who she says she found her playing on her own and that alone made her choose the child as a beneficiary. She decided ‘to be the rainbow’ in her life. Lesego plans to study something in the lines of arts and/or photography. “It does not matter what I study between the two, as long as I inspire the next person” said Lesego….To find out more about this campaign speak to Nthabiseng: +27 64 855 4460

Article by Refilwe Mereyotlhe


You can enjoy more inspiring stories from the Magazine